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Mission Statement
To
enhance the market position of the California floriculture industry by
conducting and promoting research and to provide education to the
floriculture industry.
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Foundation Goals
1. Enhance the market position of California floriculture growers
2. Develop and execute grower-directed research and education programs
3. Support grower relations efforts to achieve grower involvement on behalf of California floriculture
4.
Provide data supporting public relations efforts on behalf of the
California floriculture industry. Through the California Ornamental
Research Federation, the Kee Kitayama Research Foundation conducts
educational programs.
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